What does this say about audiences?

From the top left of poster for the original Manchurian Candidate, before even Frank Sinatra's name:

You must not miss the first five minutes to know what it's all about!

Erm… I know I can be like Woody Allen in Annie Hall, declining to go into a film he's seen before because he would have missed two seconds of the opening text-only credits (and nothing else) but…

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