I don't know if they've reached amazon.co.uk yet

… but I've just noticed some people on the .com have a little "badge" on their customer reviews.

I've seen the "top n reviewer" ones. This one is new to me: "real name" and means that the user name is – gasp – their real name. (To be more precise, the name on a credit card, which is apparently the same thing.)

What drew my attention to it was that it actually says is "REAL NAMETM".

Yep, Amazon are claiming a trademark on "real name".

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